Glossary of Terms - Local4all.com

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Glossary of Terms - Local4all.com
"Above the fold"	Borrowed from the newspaper industry, articles appearing "above the fold" are visible when newpapers are stacked in newsracks and on bookstore shelves. A much higher value is placed on news "above the fold" because it motivates people to buy the paper to read the rest of the story. On the Internet, a different set of preferences emerge. Some business owners want to be at the top of a list all the time... It's not fair if others do not show up on the list and we randomize such lists. Being in the top 2-3 pages in a Google search is a good sign and we do well there. Getting our top rating of 10 is something our advertisers earn. Watch for or 9 or 8. These people are doing something right for their customers.
Advertising	Local4all.com sells business advertising in Hometown Directories as a fundraising product, aimed at helping businesses, nonprofits, and individuals simultaneously. The easy-to-use format helps all community users share accurate information in a timely manner. Findability - One navigation style that is "Easy to Learn, Easy to Use, Easy to Teach" Flexibility - Multiple formats developed to fit a diversity of core business needs, all set up for updating anytime from anywhere, password protected. Full profile, also optional links for map, driving directions, multiple business categories, URL for external corporate website. Enhanced version of full profile has tools added for testimonials and ratings to be posted directly by customers. Simplest online tool is a hometown link for and external website plus fully supported search functions in Local4all.com's business directory. Job ads - Aimed to maximize support for local job openings, flexibly priced so that even minimum wage jobs can be advertised cost-effectively. Sale notices and online coupons - Priced competitively and configured for quick publishing; companies can react quickly to market opportunities. Consistency - All areas of the United States are supported, including rural. With Level 1 being a single zip code, Level 2 crosses county and state lines effortlessly with a minimum of fifteen 'nearby' localities clustered around a chosen zip code. Individuals' needs are met primarily through low-cost classifieds such as 'PennySavers'. See online 'yard sales' link for yard sales, garage sales, auctions, and more.
Agents	Self-employed persons who 1) Agree to Local4all.com Terms and Conditions for Agents, and who 2) Engage in one or more activities in promoting Local4all.com. Fundraising is enhanced when a local organizer is added to local volunteers. Agency is open to qualified persons without discrimination. Compensation for Agents is a percentage of sales volume including renewals. See a1.local4all.com for more details.
Classes	Local4all.com will provide online classes free of charge through which Agents will increase their understanding of Local4All.com products, learn how those products apply to local businesses, and qualify Agent to earn a higher percentage of their personal sales. Agents are not limited in the number of nonprofit organizations they can work with to generate more sales. Agents may choose to make their own compensation a lower percentage of sales as a way to avoid income limits associated with some benefits programs, also as a way to recognize and reward volunteer organizations that do most of the work.
Community Links	A catchall phrase, these links may represent hobbyists, non-profits, for-profits, schools, or literally any page on the Internet, including our own content. Community Links can be found within ads, coupons, event details, and in news stories. Some Community Links are shortcut URLs generated when data is accepted by our database system. Shortcut URLs are easy to pass along by phone and in print. Keeping a "cheat sheet" in your wallet, purse, or desk drawer is an excellent idea if you have more than two or three.
Fundraising	Local4all.com provides local pages for free to support community information-sharing and will share revenue from advertising sales with Agents and Recipient Organizations.
Guarantee	Local4All.com's Guarantee is that a business customer ("Customer") will recognize enough value in our Online Brochures, Hometown Links, and community support, they will NOT want their money back... Customers will want their advertising to continue uninterrupted. If a Customer for either Online Brochure or Hometown Links is dissatisfied and requests money back within 90 days of purchase, Local Dot Com, Inc. dba Local4All.com will refund 100% of Customer's purchase price up to the amount paid. Certain rules apply: 1. Local4All.com may, in cases of abuse of its Guarantee policy and at its sole discretion, refuse to provide same or similar advertising services to that Customer. 2. Local4All.com may, in cases of suspected exageration of benefits and at its sole discretion, investigate an Independent Agent's or Volunteer's representations to Customer(s) and Customer's expectations, with corrective action following such investigation including, but not limited to, the right to full or partial recovery of funds paid out to the Agent and/or Recipient Organization involved in the purchase. 3. Local4All.com may, upon request or on their own initiative, negotiate directly with any Customer to make them happy. 4. Local4All.com reserves the right, at any time and at its own discretion, to remove any person or person(s) from the Agent program without notice. In such cases, commissions earned will be paid.
(Local) Internet Access	One feature of many listed in the Community Links, this refers to where users can use the Internet for free or at very low cost while away from home. To add information for your community, use the form for non_events.
Local Help	A unique feature on Local4all.com, local volunteers offer to help in many ways. Check your community page to see who is listed. Sampler of roles: Agents help in fundraising and are able to supplement personal and family budgets. Some volunteers just help local businesses and the rest of the community take advantage of Local4all.com's self-publishing tools. Fundraising leaders are individuals who step into leadership roles for a good cause. Techies! They can answer questions by phone, email, or on the street and empower fundraising volunteers with less experience on computers and the Internet. Volunteers are our heroes because without them we can't succeed. If you email us one suggestion or send one person to our website for THEIR benefit, you're a volunteer, too
Opportunity	Eight examples are listed for four customer groups, many other opportunities are planned: Business - cost-effective advertising in several formats - see Advertising. Using comprehensive search tools to meet business needs Non-profit organizations - Fundraising and self-service publishing, calendars and news stories. Government - Using self-service publishing and Image Wizard to promote community and tourism. Individuals - Three opportunities listed: Using comprehensive business search tools, calendars, and message boards to meet personal needs. Becoming an Agent or local data input person to satisfy financial needs. Becoming a Volunteer to promote community and gain personal satisfaction.
Ratings and Testimonials	Enhanced Business Profiles contain links to feedback forms through which customers rate products and services. On community index pages and in business directories, those in the Ratings and Testimonials program are marked with a yellow folder beside the company's name and business category. Ratings from to denote the average rating when viewed in a list of businesses, while individual ratings are noted alongside testimonials from the public. A blank folder indicates a business is included in the Ratings program, but is not yet rated.
Recipient Organizations	Although a business can support any organization when buying a Hometown Directory listing, those nonprofits who have registered for our fundraising program have the advantage of being promoted on our website during the registration process. The confirmation page cautions businesses that contributions to some nonprofits may not be tax deductible. If unsure of the correct IRS status at tax time, the business can list the contribution as an advertising expense.
Shortcuts	Also called 'shortcut URLs' in Local4All.com, these are short, easy-to-remember website addresses where the only thing that changes is the prefix (i.e., a2, n2, and b2 become a2.local4all.com, b2.local4all.com, and n2.local4all.com respectively) See www.local4all.com/cb.html#shortcuts for more examples. Any zip code plus ".local4all.com" goes directly to that community's local page.
Site Map	Typically, the most comprehensive page in a website with links to other pages, sometimes in a heirarchy of categories and subcategories. Our sitemap contains links to selected stories, all FAQ documents, forms, and more. A link is located in the top navigation bar to make it easily accessible.
Terms and Conditions for Agents	Terms and Conditions for Agents: This specific document MUST be agreed to before an Agent will receive compensation. Registration of agents requires that we receive a Social Security number (US) or equivalent tracking number (other than US) so that earned income can be reported to appropriate agencies. In the US, income is reported via IRS 1099 forms. Information collected about Agents will only be used internally for its intended purpose, externally only as needed to comply with Federal guidelines and law enforcement agencies. Terms and Conditions for Organizations in Fundraising: This document details the steps a registered non-profit organization (Recipient Organization) must complete for funds to be properly disbursed to treasurers of such organizations, if and when businesses send money directly to Local4All.com. Best practices include having an audit trail separate from money transfers; registration is thorough, yet simplified so that Volunteers and Agents can start the process and assist their counterparts in completing online requirements.
Volunteer(s)	Any person who helps spread the word about Local4all.com Opportunities or helps someone take advantage of them.
Email questions to Carl